Shopify Expands AI Sidekick with Marketing Automation and Inventory Forecasting
Shopify's built-in AI assistant Sidekick now handles email campaign drafting, inventory reorder recommendations, and discount rule automation directly in the admin.
Shopify has significantly expanded the capabilities of Sidekick, its AI assistant built into the merchant admin. The latest update gives Sidekick the ability to draft and schedule email marketing campaigns using Shopify Email, generate inventory reorder recommendations based on sales velocity and supplier lead times, and automate discount rules based on customer segment behavior. For merchants using Shopify Markets, Sidekick can now also suggest localized pricing adjustments for different geographies. The expansion signals Shopify's intent to compete more directly with standalone tools like Klaviyo and Gorgias for merchants who prefer an all-in-one approach. The new Sidekick features are available to all Shopify merchants on Basic plans and above, with more advanced forecasting available on Shopify Plus.