Postscript
If someone told us two years ago that email and SMS would account for more than half our revenue, we'd have said that sounds optimistic. Now we'd say it sounds conservative. These two channels — done right — are the most reliable revenue levers in ecommerce. Most stores
Klaviyo
We used MailChimp for about eight months. It did what it promised: sent emails, tracked opens, showed us a dashboard that felt productive. Then we switched to Klaviyo, and within 60 days we understood that we had been flying blind. MailChimp is a broadcast tool. Klaviyo is a behavior engine.
Klaviyo
'No developer needed' is one of those phrases that gets thrown around so often it loses meaning. But in Klaviyo's case, it's actually the point — and it was a significant factor in why we chose it. We're not engineers. We needed email